Mirrors of Racism
You can't fight racism without facing it. Starting from there we put virtual offensive comments on billboards near author's houses. This campaign started in Brazil and it's been talked about all around the world. Which is great, because racism's best friend is silence.
Mirrors of Racism
You can't fight racism without facing it. Starting from there we put virtual offensive comments on billboards near author's houses. This campaign started in Brazil and it's been talked about all around the world. Which is great, because racism's best friend is silence.
Global media coverage:
Credits: Copywriter, Creative Director, Creative VP.
Awards: Silver Lion Cannes (Cyber), Bronze Lion (Creative Data), Bronze Lion (Outdoor), Bronze Lion (PR), Pencil D&AD 2016, Webby Awards Winner 2016, Grand Prix Abradi 2015
Come Back Ferrorama
Estrela is the biggest toy manufacturer in Brazil. They asked us to relaunch a successful toy train from the eighties. We answered with a crazy challenge in order to make old fans transfer their passion to potential young customers. This work was featured on Cannes 60 Years Game Changers book.
Come Back Ferrorama
Estrela is the biggest toy manufacturer in Brazil. They asked us to relaunch a successful toy train from the eighties. We answered with a crazy challenge in order to make old fans transfer their passion to potential young customers. This work was featured on Cannes 60 Years Game Changers book.
Credits: Copywriter and Creative Director .
Awards: Gold and Silver Lions Cannes 2013 (featured on Cannes 60 Years Game Changers book), Silver and Bronze El Sol 2011, Silver Brazilian Creative Club, 2 Golds Wave Festival 2011, Winner La Copa de Iberoamerica Fiap, Gold Fiap, Grand Prix Colunistas, Gold and Bronze El Ojo.
IBM BITCOIN RAIN
To show that IBM Cloud can help techy entrepeneurs make real money, we created a mobile bitcoin rain at Campus Party Brazil, the biggest geek event in the world.
IBM BITCOIN RAIN
To show that IBM Cloud can help techy entrepeneurs make real money, we created a mobile bitcoin rain at Campus Party Brazil, the biggest geek event in the world.
Credits: Creative Director
Awards: Cannes 2015 Bronze Lions
ALLIANZ SENNA'S tribute
How do you launch a car insurance named after a pilot who died driving?
We did it by showing the hero behind the racer.
ALLIANZ SENNA'S tribute
How do you launch a car insurance named after a pilot who died driving?
We did it by showing the hero behind the racer.
Credits: Creative Director and Copy Concept: "Winning makes a champion. Caring makes a hero".
Awards: Grand Prix Film Colunistas, Winner Renato Castelo Branco Awards (recognizes branded advertising with positive social impact).
Psycho Piranhas
This short film was created to launch the new Philips Acquatouch Shaver. We had to show that the razor blades don't touch the skin, avoiding scratching and bleeding. So, why not let some "piranhas" do the job?
Psycho Piranhas
This short film was created to launch the new Philips Acquatouch Shaver. We had to show that the razor blades don't touch the skin, avoiding scratching and bleeding. So, why not let some "piranhas" do the job?
Credits: Creative Director
Awards: Gold and Silver Wave Festival, Silver FIAP, Bronze El Ojo, Winner Popular Vote El Ojo.
Intel Screensavers Race
To activate a F1 Sponsorship for Intel we synchronized 15 screensavers in order to form a race track. Gizmodo US said it is the best screensaver ever. What do you think?
Intel Screensavers Race
To activate a F1 Sponsorship for Intel we synchronized 15 screensavers in order to form a race track. Gizmodo US said it is the best screensaver ever. What do you think?
Credits: Copywriter and Creative Director
Awards: Winner People Voice : Webby Awards, Bronze London Awards, Merit One Show, Gold El Ojo, Silver New York Festivals, Silver FIAP, Silver El Sol Bronze São Paulo Creative Annual.
INTEL HUMAN PROCESSOR
How do you sell a processor that besides being fast enables stunning graphic experiences? We put a neuroheadset on Emicida, the most famous Brazilian rapper and asked him to live rap using words sent by twitter, on real time. His brain waves were turned into art and projected live on stage.
INTEL HUMAN PROCESSOR
How do you sell a processor that besides being fast enables stunning graphic experiences? We put a neuroheadset on Emicida, the most famous Brazilian rapper and asked him to live rap using words sent by twitter, on real time. His brain waves were turned into art and projected live on stage.
Credits: Creative Director
Awards: Gold Brazilian Annual Creative Club, Bronze at JAY CHIAT, Silver FIAP, Silver WAVE Festival 2012, Honoree/experience marketing – Webby Awards, Silver Festival Brasileiro de Publicidade ABP
C&A Lookblock
To create an aura of exclusivity for the new C&A Gisele Bundchen Collection we created an app that blocked your Facebook friends from buying the same look you had already bought. And if both of you wanted it at the same time, you had to fight each other to get it.
C&A Lookblock
To create an aura of exclusivity for the new C&A Gisele Bundchen Collection we created an app that blocked your Facebook friends from buying the same look you had already bought. And if both of you wanted it at the same time, you had to fight each other to get it.
Credits: Creative Director
Awards: Bronze - Cannes (Direct), Silver - Clio Awards (Engagement), Shortlist- New York Festivals (Digital), Bronze - El Ojo (Direct)
Bronze - El Ojo (Promo), Silver - Fiap (Promo and Direct), Bronze- Wave Festival (Promo).
Philips EXtreme Makeover
Can a simple light bulbs replacement value your property? Not only we think it can, we actually proved it.
Philips EXtreme Makeover
Can a simple light bulbs replacement value your property? Not only we think it can, we actually proved it.
Credits: Creative Director
Awards: Cannes Lions 2015 Shortlist
IBM Outsourcing Trees
To sell IBM IT Outsourcing Solutions, we showed clients that some parts of the business can grow faster outside of the company. Click here to watch the case study video.
IBM Outsourcing Trees
To sell IBM IT Outsourcing Solutions, we showed clients that some parts of the business can grow faster outside of the company. Click here to watch the case study video.
Credits: Copywriter
Awards: Gold DMA Echo Awards
IBM Marketing Best Practices Certificate
Cannes Direct Lions Finalist - Dimensional Mail
Cannes Direct Lions Finalist - Traffic Building Category
London International Awards - Finalist
Brazilian Creative Annual
Graacc Hope
One of the first banners that combined video and interaction to surprise the viewer and increase donations for Graacc, a NGO that takes care of children with cancer. Best of Show pick for some of the One Show Interactive judges.
Graacc Hope
One of the first banners that combined video and interaction to surprise the viewer and increase donations for Graacc, a NGO that takes care of children with cancer. Best of Show pick for some of the One Show Interactive judges.
Credits: Copywriter
Awards: Silver Cyber Cannes Lions, Silver One Show, Gold El Sol, Gold Sinos Portugal, Gold Gramado Festival, Silver NY Festivals, Brazilian Creative Annual, Finalist London Awards.