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Greenpeace Involution


Every day 3,700,000 trees are cut and removed from the Amazon. This piece was created to alert the population about the dangers of human interference in nature. Gold Pencil at The One Show.

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Greenpeace Involution


Every day 3,700,000 trees are cut and removed from the Amazon. This piece was created to alert the population about the dangers of human interference in nature. Gold Pencil at The One Show.

Credits: Copywriter
Awards: One Show (Gold), D&Ad (Nomination), Webbyawards (Nomination), Sinos (Bronze), El Ojo de Iberoamerica (Bronze), Creative Club of São Paulo (Bronze), London Festival (Finalist).

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Coke Olympic Bear


How to inspire Brazilian teens to move more and take part on the Olympic Torch Relay? Talking at them to do it would have been effortless. For me the brand should lead by example, so we took for the fist time the iconic Polar Bear out of his cold animated world and brought him to real life sunny Rio.

Coke Olympic Bear


How to inspire Brazilian teens to move more and take part on the Olympic Torch Relay? Talking at them to do it would have been effortless. For me the brand should lead by example, so we took for the fist time the iconic Polar Bear out of his cold animated world and brought him to real life sunny Rio.

Credits: Creative Director and Concept.

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CIA ATHLETICA BANNERS


Remember when interactivity was a hype? Lovely funny times.

CIA ATHLETICA BANNERS


Remember when interactivity was a hype? Lovely funny times.

Remember when interactivity was a hype? Lovely funny times.

Credits: Creative Director, Copywriter
Awards: Bronze: Cannes Lions, Gold Wave Festival, Offical Honoree Webby Awards, Bronze Brazilian Creative Club Anual.

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Sundown Endless Sunrise


A collaborative Flickr project that transforms your desktop into a window from which you could watch sunrises from all over the world. Created for Sundown, Johnson's sunscreen that leads the Brazilian market.

Sundown Endless Sunrise


A collaborative Flickr project that transforms your desktop into a window from which you could watch sunrises from all over the world. Created for Sundown, Johnson's sunscreen that leads the Brazilian market.

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OI MAGICAL PAYPHONE


The client asked us to promote their line of pay phones. But, come on, who cares about pay phones nowadays? Well, children may care, specially if they use it to talk to Santa.

OI MAGICAL PAYPHONE


The client asked us to promote their line of pay phones. But, come on, who cares about pay phones nowadays? Well, children may care, specially if they use it to talk to Santa.

Credits: Creative Director

Awards: Merit One Show, Shortlist Cannes Lions, Bronze Wave Festival 

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Brastemp Inspiration Campaign(ACTIVATE CC FOR ENGLISH)


Brastemp is an iconic Brazilian home appliances brand. To make it more appealing to young customers, we came up with the concept Inspiration Changes Everything. 

Brastemp Inspiration Campaign(ACTIVATE CC FOR ENGLISH)


Brastemp is an iconic Brazilian home appliances brand. To make it more appealing to young customers, we came up with the concept Inspiration Changes Everything. 

Credits: Creative Director
Awards: Clio Finalist, Silver El Ojo Inovador, Grand Prix Colunistas, Bronze Fiap. 

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Terra Lucky Monkey


This is my craziest work. The client? A lottery website. The idea? Put a monkey on Twitter to see if he could type its followers name. The point? Followers soon realized that the chances of the monkey typing their names were smaller than wining the lottery. So, they bet more. On the lottery, of course, not on Jimmy typing skills.

Terra Lucky Monkey


This is my craziest work. The client? A lottery website. The idea? Put a monkey on Twitter to see if he could type its followers name. The point? Followers soon realized that the chances of the monkey typing their names were smaller than wining the lottery. So, they bet more. On the lottery, of course, not on Jimmy typing skills.